Historical Traditions: Santa Claus

Sit back, grab your favorite winter beverage, and enjoy learning about the first in our series of three favorite famous Christmas traditions, Santa Claus.

The holiday season is a time full of belief and tradition, and while some holiday traditions are self-explanatory, others are tied to legends dating back as far as the 200s! Sit back, grab your favorite winter beverage, and enjoy learning about the first in our series of three favorite famous Christmas traditions, Santa Claus.

The Tradition of Santa Claus

When you think of Santa Claus, you likely think of a jolly man in a red and white suit who flies in a reindeer-led sleigh to deliver presents on Christmas eve. The origin story of good old Saint Nicholas, however, is vastly different and goes all the way back to the 3rd century. The real-life Saint Nick was born in what is now Turkey sometime around 280 A.D. and became renowned for his charity work. Throughout his life, Nicholas gave away everything he earned and eventually became known as the patron saint of children for taking care of so many poor and sick children over the years. Even in the 16th century when the Protestant movement discouraged the veneration of saints during the Protestant Reformation, Saint Nick remained a popular figure in European culture.

The legend of Saint Nick was most likely brought to America by Dutch immigrants in the 1770s. The Dutch Sint Nikolaas became Sinter Klaas and then evolved into the American Santa Claus over the years. This early Sinter Klaas was pictured in a variety of ways, dressed in everything from traditional blue and yellow Dutch garb to suits made entirely of thick brown furs.

When American stores began advertising Christmas shopping in the 1800s, advertisers started putting images of the jolly man clad in red and white in their catalogs to create excitement for the Christmas season to drive sales. By the mid-1800s, department stores began featuring live Santas, and by the late 1800s, the Salvation Army was deploying their platoon of Santas onto the streets of metropolitan cities where they rang bells and collected donations for families who were down on their luck.

Department stores have continuously advertised the opportunity to visit with their Santas up through recent years. Most famously, the Macy’s rendition of Santa appeared in the beloved Christmas classic “Miracle on 34 Street” and has appeared at the end of nearly every Macy’s Thanksgiving Day Parade since its conception in 1924.

Images of Santa are seen around the globe, though each culture’s version of Santa varies. In Sweden and Germany, Kris Kringle or Christkind, brings presents to well-behaved children. In Scandinavia, Jultomten the elf delivers presents to nice children in a goat-drawn sleigh. In France, Père Noël does the same.

Countries like Russia and Italy are even home to stories of old women who bring presents to children during the Christmas season. In Russia, Babouschka is said to have given the biblical wise men the wrong directions to Bethlehem on purpose. She now brings presents to good Russian children in hopes that her deeds will be forgiven. Italy’s La Befana is an elderly witch who delivers toys by flying her broomstick down chimneys where children have left stockings hanging.

Whether dressed in red or blue or even fur, we hope Santa has you on his nice list! From all of us at Empower Brokerage, Happy Holidays!

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About Macee Hall

Originally from the snow-capped Rockies, Macee moved to Texas in 2016 to pursue an undergraduate degree in Strategic Communication. She currently serves as a writer and editor for Empower Brokerage, as well as the marketing manager for Preferred Senior Advisors. Macee is also working on her Master’s degree in management, and hopes to inspire others with her passion for telling stories through varied digital and print marketing efforts.

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